I've had quite a few clients mention that it was the name of my web site, Enjoy Parenting Again, that got them to initially contact me. For them the name just made sense. Presumably they had times earlier in their relationship with their children where they really felt some connection, when things were going more smoothly, and they contacted me because of concerns about how things have been going more recently.
For others the first two words make sense, but back when I was doing more health fair appearances, I would not infrequently be asked, "Again? Is it really, again?" I think I get what these folks mean. Lots of times parenting feels like an uphill climb from the first days. The way I responded to people who asked me this is something along he lines of this, which I actually really believe, "Even if it's been rough going since birth and it hasn't seemed to get any better, my assumption is that there are at least fleeting times where, if only for fractions of a minute, things really felt good, they were going smoothly."
That's is what getting into this line of work was all about for me, the satisfaction of seeing things go a bit more smoothly. It is amazing how little time that often takes, and it is hopeful to see for a lot of families things end up going quite a bit more smoothly a lot more often.